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Swati Mohan to head Fox International Channels India; Keertan to take up regional role

MUMBAI: Fox International Channels India has promoted Swati Mohan to business head. She was earlier VP content, programming.

In her new role, Mohan will take over the India operations from Keertan Adyanthaya with effect from 30 March.

Swati MohanAdyanthaya will now shift to Hong Kong to take up a larger regional role.

Mohan will report to the Hong Kong office and shall head the network portfolio of all existing Fox International Channels in India, including its strong existing iconic brands like National Geographic Channel and Fox Life as well as the other channel properties like Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.

Since January 2012, Mohan has been spearheading the programming and content portfolio for the bouquet of channels including National Geographic Channel and Fox Life. She has over 16 years of experience in the industry, with a wide spectrum of work across companies including GroupM, O&M, FBC Media and Endemol.

NGC Network India, Fox International Channels MD Keertan Adyanthaya said, “Swati has been leading the content team at Fox for the past 3 years and has done a stellar job. When it was time to choose a new leader for our business, we didn’t have to look beyond Swati. She has a keen understanding of the content and having been a key part of the hard working and dedicated team here, she will lose no time in propelling our company to even greater heights.”

Mohan said, “It’s been an enriching experience to have worked under the leadership of Keertan, and I thank the organisation for the opportunity to be able to take forward what he has built here at Fic India in the last five years. We have a great and diverse bouquet of offerings and I am excited about building the business further with the support of the capable team here.”