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Sumantra Dutta ends 20-year stint at Star

MUMBAI: Sumantra Dutt, popularly known as Sumo, is ending his 20-year stint at Star.

Sumantra Dutta1Dutta, who was serving as country head for Star Middle East, Pakistan and Africa since last six years, has put in his papers.

Star India CEO Uday Shankar said, “Sumantra has had a long and fruitful career marked by strong performance across diverse portfolios at Star. His leadership has helped Star establish itself as a leading network in the Middle East, Pakistan and Africa. Sumantra has always demonstrated sound judgement and a willingness to take on risk in everything he did, and has contributed significantly to Star’s success.”

Dutta said, “I have spent most of my professional life so far at Star, and it has been a truly enriching and fulfilling experience. I am grateful to Uday and the great team at Star for the belief, passion and support, and I wish them all the very best. I shall always remain a brand ambassador of this great network.”

He had joined Star India as ad sales manager in Kolkata in 1994, after which he moved to Delhi in 1996 and to Mumbai in 1999, where he grew to head ad sales and marketing as EVP in 2000.

Later, as COO he was also part of the team that successfully launched the FM network Radio City, whereupon he went on to head the radio vertical as CEO in 2003.

In October 2008, Dutta moved to Dubai to spearhead Star’s expansion in the Middle East, Pakistan and Africa as country manager.

Prior to joining Star India, Dutta had worked with brands like Nestle, Times of India and Mudra.