Live Post
Kerala high court clears CM Pinarayi in Rs 374 crore Lavalin scam case
Infosys jumps 3% on buzz of Nandan Nilekani's return
Gorakhpur tragedy: Top UP bureaucrat removed
Karti Chidambaram appears before the CBI in the corruption case
Kaifiyat Express derails in Auraiya district of UP, 74 injured
Bypoll: Voting underway in Panaji and Valpoi Assembly seats
Dhinakarans effigy burnt in Puducherry

Star’s new Hindi movie channel to launch on 21 May

MUMBAI: Broadcaster Star India is all set to launch its free-to-air (FTA) Hindi movie channel Star Utsav Movies on 21 May.

As reported earlier, the new channel will feature a mix of old and new films. Currently, Star owns and operates two pay Hindi movie channels—Star Gold and Movies OK.

Star UtsavEven before its launch, the broadcaster had secured a distribution deal with Doordarshan’s FTA direct-to-home (DTH) platform Freedish. Viacom18’s new Hindi movie channel Rishtey Cineplex has also launched on Freedish.

Star had received the licence for the channel in February. However, the licence, which was earlier under the Star Gold Romance, was later renamed Star Utsav Movies.

Star also runs an FTA GEC called Star Utsav, which is available on Freedish. Since Star Utsav is already a strong brand in the FTA market, the broadcaster thought it wise to launch the channel under the Utsav brand.

The Hindi movie genre is awash with FTA channels including Enterr10, Cinema TV, WOW Cinema, RT Movies, Housefull Movies and Maha Movie.

Also read: