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Star Utsav pips Zee Anmol to bag the top spot in rural HSM
MUMBAI: Star India’s free-to-air (FTA) channel Star Utsav pipped Zee Anmol to take the top position in the rural Hindi-speaking market (HSM), as per data provided by BARC India for Week 29. Zee Anmol moved to the second position.
Barring these two changes, there was no change in the pecking order in the rural HSM for Hindi GECs.
Top shows in rural HSM
‘Jodha Akbar’ continued to be the leading show in the rural markets, followed by ‘Kumkum Bhagya’, ‘Bandini’, ‘Sa Re Ga Ma Pa’ and ‘Saath Nibhaana Saathiya’.
The genre as a whole did not see any major change in any of the markets.
In the urban plus rural markets, Star India’s FTA channel Star Utsav moved up to the fourth position behind Star Plus, Zee TV and Colors in that order.
Zee TV not only maintained its position as the No. 2 GEC but also increased its impression in thousands. It was helped by ‘Kumkum Bhagya’ and ‘Sa Re Ga Ma Pa’, which featured among the top five of programmes.
Life OK too moved up to the fifth spot from the sixth position it had held last week.
Zee Anmol slipped to the sixth position from the fourth position it had held in Week 28. The bottom four rankings remained unchanged.
Top 5 shows
‘Yeh Hai Mohabbatein’, ‘Jodha Akbar’ and ‘Saath Nibhaana Saathiya’ were the other shows in the top five programmes’ list.
Life OK and SAB TV moved one level up in the urban HSM. Sony Entertainment Television (SET) slipped to the sixth position. Star Utsav gained the ninth position from Sony Pal, which fell to the 10th spot. Other positions remained unchanged.
Sa Re Ga Ma Pa
Zee TV’s singing reality show ‘Sa Re Ga Ma Pa’ scored high. The grand finale held in Goa has broken records.
According to Zee TV, the show delivered the highest ratings for a non-fiction episode (HSM) across Hindi GECs since the inclusion of rural in the BARC measurement system (Week 41’15). ‘Sa Re Ga Ma Pa’ garnered 12983 Impressions’000. It is the No.1 talent hunt show and the highest rated finale across Urban with 7392 impressions’000 in Week 29’16 (17th July 2016) from the inclusion of LC 1 in the BARC data (from Week 41’15).
Produced by Essel Vision, the current season is the highest rated finale of ‘Sa Re Ga Ma Pa’ in the last 8 years, Zee TV said. Prior to BARC, TAM was the TV rating agency.
Zee TV & Zee Studios business head Akash Chawla said, “It is after a very long time that a singing reality show has broken records on television. ‘Sa Re Ga Ma Pa’ is not only an asset for Zee TV but also for the industry that has gained exemplary talent from the platform season after season. The success of the current season also infuses the belief that reinventing formats that meet audience expectations in today’s fragmented scenario can deliver superlative results.”
Hindi movie channels
In the Hindi movie genre, Star Utsav Movies returned to the top 5 ranking, while Star Gold bagged the second position by pushing Zee Cinema to the third spot.
Top programs in Hindi movie channels
‘The Return of the Rebel’ and ‘Kanchana’ on Sony Max figured as the top two shows in the list of the top five programmes. ‘Prem Ratan Dhan Payo’ and Pro Kabaddi matches completed the top 5.