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Star Sports launches TVC ahead of India vs Australia ODI Series
MUMBAI: Setting the tone for a sensational cricketing season, Star Sports has rolled out a TVC for the upcoming Paytm India vs Australia ODI series.
Star Sports has been extensively promoting the series, which will define the next chapter in the contest between the two cricketing powerhouses.
The highly anticipated five-match ODI series, which will be followed by three T20Is, starts on 17 September.
The film has been conceptualised by Star Sports’ in-house creative communications team. Set to an ‘Aussie sab jaanta hai’ jingle, the film brings alive the creative idea that the Australian cricket team is more at home in India. With frequent tours and annual IPL stints, many Australian cricketers are now quite familiar with the Indian conditions and so, they know the ‘home turf’ as well as the Indian cricket team. The familiarity with Indian conditions, along with the quality and experience among the Australian team, would mean a spectacular contest between two equally matched opponents.
The protagonist in the film is an Australian (Aussie) fan clad in the team jersey exhibiting his knowledge on all things quintessential Indian (history, cuisine, culture, etc.). Throughout the film, the Australian tourist surprises the locals across various walks of life, by displaying his know-how of all things Indian. The film culminates with Indian cricket legend Virender Sehwag making a surprise appearance and quipping, “The Aussie may know everything, but do they know enough to win on the field?”
The film is live on television and Star Sports’ social handles.
The film is the second in a series of TVCs released by Star Sports for the Paytm India vs Australia ODI series. The first film depicted the two formidable opponents as a kangaroo facing off a tiger.