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Star Sports launches campaign for Ultimate Table Tennis
MUMBAI: As table tennis players battle to be the best in India’s newest franchise-based professional sports league Ultimate Table Tennis (UTT), Star Sports has unveiled its campaign for the tournament, ‘See Champions, Be Champions’. The inaugural season of the UTT league runs from 13 to 30 July 2017.
The UTT league, the broadcaster said, promises to provide nearly three weeks of action-packed table tennis. The finesse of Sharath Kamal and the elegance of Han Ying in a table tennis arena is a sight to behold for any sports enthusiast. Holding true to its commitment of making sports a more engaging and immersive experience for viewers, Star Sports has launched a captivating film in the build-up to UTT league.
The first in the series of the campaign captures the unmissable action of the global sporting tournament. Fashioned around the theme, ‘See Champions, Be Champions’, the film showcases edgy TT action. It features two youngsters trying to imitate the skills of a TT maverick that they had witnessed on television. The fast-paced, edgy action displayed by the two players, in the middle of a high-octane match, makes for a striking visual, which in turn inspires the two viewers to test their skills in a setting as unlikely as a household.
Commenting on the film, a Star India spokesperson said, “The ‘See Champions, Be Champions’ film for Ultimate Table Tennis (UTT) league rediscovers the fervour for the sport in a refreshing way. It aims at showcasing table tennis as a skill sport and break the stereotype of being a recreational sport. At Star Sports, through UTT, we want to renew the fan’s zeal for TT and provide fans a flavour of the dynamic, nail-biting action that they can expect from UTT league.”
The UTT league will be hosted in Chennai and New Delhi with the final leg held in Mumbai. It will have 18 matches divided into 15 leagues, two semis and one final.