20 Sep 2017
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Star Sports launches campaign for India–Aussie series

MUMBAI: Sports broadcaster Star Sports has kicked off its campaign for the India vs Australia ODI series with a TVC.

The five-match ODI series, which will be followed by 3 T20s, starts on 17 September.

The film captures the anticipation and excitement around the series, and Indian fans will hope that the Tiger (India) prevails over the Kangaroo (Australia) yet again! Earlier this year, a hard-fought Test series (Ind 2 – 1 Aus) saw new rivalries being born and friendships being fractured. Both sides are led by aggressive captains and will play to win.

The upcoming ODI and T20 line-up promises to be the most anticipated series of the season. This series will also define the next chapter in the rivalry between these two cricketing powerhouses and possibly settle the Kohli vs Smith debate as well.

A Star India Spokesperson said, “This campaign is unique and different from any other sports campaign and we are pleased with the response it has garnered. We look forward to some exciting cricket between the two powerhouses in the lead up to the festive season.”

Former Australian cricketer Mike Hussey said, “Winning in India has always been a priority for any Australian side, and this series is a great opportunity for the Australian team to upset India at home. I am excited and I look forward to witnessing this great cricketing battle between two top sides and also to the Kohli vs Smith clash!”

The TVC has been viewed over six million times since its release.

This year, Star Sports brings to cricket fans exciting action right from Diwali to Christmas starting with the India vs Australia series, followed by India tour of New Zealand (3 ODIs and 3 T20Is) and Sri Lanka’s tour of India (3 ODIs and 3 T20Is).