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Star Sports flags off campaign for ICC Champions Trophy ’17
MUMBAI: Star Sports has unveiled its campaign for the ICC Champions Trophy 2017, which is built on the positioning of ‘Champions Ka World Cup’. The marquee cricket tournament will see the top eight ODI teams battle it out to become the ultimate champion.
The anthemic ‘Har Koi Dekhega’ TVC, featuring Indian fans from various age groups and demographics, seeks to put the spotlight on the great quality of contest expected of the tournament.
The film opens with a montage of Indian cricket fans going about their everyday lives. It moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration “Pata hai na, kya dekhega!” is followed by the shots of global cricket heroes coming together for the ICC CT 2017. The film closes with the VO, “Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup.”
The creative is based on the idea that India, though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the ‘Har Koi Dekhega’ anthem, which captures the fans’ anticipation for the action-packed tournament.
The TVC went on air on 5 March during the ongoing India v Australia Test match and is being aired across the Star network. The TVC is digitally available on Star Sports’ social media pages, where it has met with positive consumer reaction—Team Incredible, which is having a great run, will look to defend their title at the ICC Champions Trophy 2017. Notably, ICC CT ’17 will be Virat Kohli’s first major ICC tournament as the captain of the Indian team.
The tournament is scheduled to be held in England and Wales between 1 and 18 June. India will start their title defence against Pakistan. The much-anticipated clash is scheduled to be played on 4 June.