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Star signs up distribution deals for Bengali HD channels
MUMBAI: Star India has signed carriage deals with leading direct-to-home (DTH) operators and several key multi-system operators (MSOs) in West Bengal for its Bengali high-definition (HD) channels Star Jalsha HD and Jalsha Movies HD.
The channels will be available on DTH platforms Tata Sky and Airtel Digital TV and MSOs like Hathway Cable & Datacom, DEN Networks, Siti Cable, Manthan Broadband, GTPL KCBPL, Digicable, Meghbela Digital and AMBC.
The content on HD channels will mirror their standard-definition (SD) siblings. Star Jalsha is a Bengali GEC while Jalsha Movies is a Bengali movie channel.
As reported first by TelevisionPost.com, the channels priced at Rs 30 each will go on air from 14 April, which is also the Bengali New Year.
Speaking on the launch of the two HD channels, Star Jalsha and Jalsha Movies general manager Kevin Vaz said, “We have always striven to better the experience of our viewers and we truly believe that the launch of the HD channels is a logical step forward in that direction.”
He further added, “Now viewers will be able to watch their favourite shows and movies in richer colours, with greater clarity making images sharper. With not one but two HD channel launches in one day, we have again redefined the television-viewing experience in Bengal.”
Star Jalsha has undergone complete transformation over the last six months by upgrading its systems. In fact, to offer greater clarity, sharper images and rich colours, the HD advertisements were shot with a Phantom camera for the first time in Bengal.