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Star puts spotlight on in new campaign for Indo-Oz series

MUMBAI: Ad agency Lowe Lintas has created a new campaign for Star India’s multi-sports digital service christened #SleepTight.

Through the #SleepTight campaign, is trying to convey that cricket fanatics don’t need to wake up early in the morning to watch the action unfold in the India-Australia series as they have mobile app at their disposal to catch all the action at their convenience.

India vs Australia series begins at 5 am India time which makes it difficult for fans to catch the action live. and mobile app provides online live streaming and video-on-demand facility for the entire Australia vs India Test series, thereby giving cricket enthusiasts a one-stop destination to catch up on the tournament.

“While the whole world was losing sleep over the India-Australia series, we thought it would be a great service for the people to not be sleep-deprived and still not miss any action. The campaign captures this facet in an interesting manner, and will connect with the youth in a big way,” Lowe Lintas + Partners NCD Arun Iyer stated.

The campaign has been launched on YouTube and will be aired across relevant television channels beginning today.