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Star Plus is top Hindi GEC as BARC gets back combined urban and rural data
MUMBAI: Star Plus was the top-ranking Hindi GEC in the combined rural and urban Hindi-speaking markets (HSM), according to BARC data for Week 22.
Star Plus also ruled the urban HSM while its free-to-air (FTA) sibling Star Utsav topped the chart in rural markets.
It is pertinent to note that BARC was giving urban and rural data separately. From Week 22 onwards, it is giving urban, rural, and a combined rural and urban data. The viewership measurement agency had last reported the combined data in Week 18.
Colors was at the second spot on the combined data chart, followed by Star Utsav. Sony Pal was at the fifth spot, followed by Zee TV.
According to the last reported combined rural and urban data, Zee TV was No. 3. Life OK was at the sixth spot while Zee Anmol took the seventh spot.
SAB TV, Rishtey and Sony Entertainment Television (SET) completed the top 10 list.
‘Naagin’ was the most-watched programme of the week, followed by ‘Yeh Hai Mohabbatein’, ‘Kumkum Bhagya’, ‘Saath Nibhaana Saathiya’ and ‘Jodha Akbar’.
The Hindi GEC pecking order for the urban markets remained virtually unchanged. The only change in the top five programmes for the urban markets was the entry of Star Parivaar Awards at the fifth position.
In the rural markets, the top three positions remained unchanged. Rishtey replaced Zee TV at the fourth position.
Star Plus moved up to the fifth spot. Life OK was at the eighth spot, overtaking Big Magic.
‘Jodha Akbar’ was the most-watched programme in the rural markets.
Despite the presence of the Indian Premier League (IPL) grand finale, Sony Max, while retaining its top position, saw a sharp drop in numbers.
Zee Cinema grabbed the second position from Star Gold, which fell to the third position.
The newly launched Star Utsav Movies made it to the top 5 at the fourth position, while UTV Movies was at the bottom of the heap after finishing the previous at the fourth position.
&Pictures and Movies OK were pushed out of the top 5.
The IPL grand finale was the most-watched programme in the Hindi movie channel genre.