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Star Plus to present film on women empowerment this Raksha Bandhan
MUMBAI: On Raksha Bandhan day, Star Plus will telecast ‘Girl Rising, Woh Padhegi, Woh Udegi’, a 2013 film by Academy Award nominee Richard E Robbins that narrates the stories of eight girls across Afghanistan, Egypt, Ethiopia, Haiti, India, Nepal, Peru and Sierra Leone and their fight to overcome impossible odds to realize their dreams.
The film will be telecast on Star Plus at 1:30 pm and will also be available in both Hindi and English on Star India’s digital platform Hotstar.
Star India CEO Uday Shankar said, “Star Plus has constantly worked to redefine the role of television as an agent of social change. Our aspirational content has especially resonated with the women of this country and has influenced their changing role in society. On this Raksha Bandhan, Star Plus will be presenting ‘Girl Rising – Woh Padegi, Woh Udegi’, a ground-breaking film designed to inspire a billion imaginations. We believe that the happiness of a nation depends on how we treat our daughters.”
The Hindi version of the two-hour film features Bollywood actors like Priyanka Chopra, Freida Pinto, Nandita Das, Madhuri Dixit, Sushmita Sen, Alia Bhatt, Parineeti Chopra and Kareena Kapoor with voice narration by Amitabh Bachchan.
Union Minister of Women and Child Development Maneka Gandhi said, “I am very happy about the collaboration between the ministry’s ‘Beti Bachao Beti Padhao’ campaign and Girl Rising. The child sex ratio in India is a matter of concern for all of us. Time has come to initiate more interventions and consolidate our efforts to secure the future of our girls. Prime Minister Shri Narendra Modi ji has chosen the auspicious occasion of Raksha Bandhan to broadcast the film asking families to not only protect the daughters but to also promote their education.”
Both Chopra and Pinto are also producers and ambassadors for ‘Girl Rising – Woh Padhegi, Woh Udegi’. The film is in association with PM Narendra Modi’s ‘Beti Bachao Beti Padhao’ campaign.
Star India will also be appealing to people to empower the nation’s girls by increasing public attention, raising awareness, engagement and eliminating gender disparity.
The film is the centrepiece of Girl Rising’s national campaign for girls’ education and empowerment that uses storytelling to raise awareness and ignite people to take action. The campaign is powered through partnerships that include USAID, HP, Intel, Star TV and Ministry of Women and Child Development’s Beti Bachao, Beti Padhao Abhiyan.