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Star Plus, Sony Pal lead Hindi GEC chart in Wk 9
MUMBAI: Star Plus maintained its lead on the Hindi GEC ladder with 78.38-crore weekly impressions in the urban + rural Hindi-speaking market (HSM), according to BARC data for the week ended 3 March.
According to the weekly comparison based on the updated universe estimate (UE), Star Plus saw a growth of 10% in its impressions.
Colors remained at the second spot with 63.49-crore weekly impressions, witnessing a minor, 0.88% drop.
Rishtey fell to the fifth position with a drop of 5.86% in its impressions, thereby allowing Sony Pal and Zee TV to grab the third and fourth positions respectively.
Zee TV witnessed a growth of 9.46% over Week 8, whereas Sony Pal registered a 7.61% hike in its weekly impressions.
Star Utsav and Sony Entertainment Television (SET) swapped positions.
Top 5 shows in U+R HSM
‘Naagin 2’ grabbed the top spot across markets. While the show took the lead in urban + rural HSM and urban HSM on Colors, in the rural markets it was the airing on Rishtey that got the top rank.
Zee TV’s two shows, ‘Kumkum Bhagya’ and ‘Amul Sa Re Ga Ma Pa Li’l Champs 2017’, took the second and third places, respectively.
The telecast of ‘Naagin 2’ on the free-to-air (FTA) channel Rishtey helped the channel to grab the fifth spot. Meanwhile, SET’s ‘The Kapil Sharma Show’ went out of the list, vacating the fourth spot for Star Plus’ ‘Yeh Rishta Kya Kehlata hai’.
Top Hindi GECs in urban HSM
Zee TV replaced SET to take the third spot in the urban market, according to BARC data for the week ended 3 March.
Zee Anmol ousted Star Utsav to occupy the tenth spot.
The ranking order of the other Hindi GECs in the urban market remained the same with Star Plus ruling the chart.
Top 5 shows in urban HSM
Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ replaced SET’s ‘The Kapil Sharma Show’ for the second spot.
Zee TV’s ‘Kumkum Bhagya’ remained at the third position followed by Sony SAB’s ‘Tarak Mehta Ka Oolta Chashma’. Colors’ ‘Shani’ stood fifth.
Top Hindi GECs in rural HSM
Sony Pal took the lead in rural HSM with 40.68-crore weekly impressions, followed by Zee Anmol with 38.49-crore impressions.
From leading the chart, Rishtey dropped to the third spot with 38.48-crore impressions, witnessing a drop of 6.05%.
Top 5 shows in rural HSM
‘Naagin 2’ on Rishtey was the top-rated show. Sony Pal’s ‘Baalveer’ grabbed the second spot, followed by Star Utsav’s ‘Saath Nibhaana Saathiya’.
Zee Anmol’s ‘Afsar Bitiya’ was the fourth top show in the rural market, whereas the channel’s historical show ‘Jodha Akbar’ went out of the list. It was replaced by Zee TV’s ‘Kumkum Bhagya’.