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Star Plus remains top Hindi GEC; Sony Max takes top spot in movies
MUMBAI: Building on its lead from the previous week, Star Plus managed to hold on to its leadership slot in the Hindi general entertainment genre in Week 39. Having earlier fallen well below the 400 million mark, the channel bounced back and crossed the number, regaining its earlier position.
As per BARC data for the week ended 2 October, Colors continued to grow at No. 2, although there was a gap between the top two channels.
Interestingly, Star Plus and Colors were the only channels among the top five in the genre to see a rise in viewership.
No. 3 channel Zee TV, fourth-placed Life OK and fifth-placed SAB TV each witnessed a drop in ratings. Zee TV saw the biggest drop in the week, and the gap between Zee and Life OK reduced considerably.
Top 5 shows
‘Saath Nibhana Saathiya’ from the Star Plus stable maintained its position as the top-rated show of the week despite a slight drop in ratings.
Zee TV’s ‘Kumkum Bhagya’ grew in viewership to hold on to its second slot, while the third spot went to Colors for its show ‘Swaragini’, which re-entered the list in Week 39. Colors also bagged the fourth position with ‘Sasural Simar Ka’, which saw a slight fall in ratings.
Star Plus too got two positions on the chart, with its show ‘Diya Aur Baati’ growing in ratings to round off the top five shows.
Hindi movie channels
The Hindi movie genre witnessed a shift at the top in the week ended 2 October. With Zee Cinema witnessing a significant drop in ratings during the week, it slipped to No. 2 on the chart. This gave an advantage to Sony Max, which managed to regain its lead in the genre on the back of positive ratings.
Third-placed Star Gold also saw some gain in viewership, making Zee Cinema the only channel among the top three in the genre to see a drop in ratings.
Top 5 movies
In Week 39, the top movie chart was dominated by Sony Max and Zee Cinema as the channels bagged three and two spots respectively.
Bollywood star Aamir Khan seems to be doing the trick for Sony Max. In the previous week, the channel led the chart by airing ‘PK’. In Week 39, Max again had the top-rated movie of the week—this time it was Khan’s ‘3 Idiots’.
Max also occupied the next two slots by airing the action flick ‘Rowdy Rathore’ and ‘Heropanti’.
Zee Cinema got the fourth and fifth positions by showcasing the romantic drama ‘Vivah’ and the comic caper ‘Phir Hera Pheri’ respectively.