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Star Plus nears 800 mn mark on back of fiction and premiere of ‘Jai Ho’

MUMBAI: Just when it seemed that a week-on-week viewership of 700 million GVM (gross TV viewership in million) would become a benchmark for Star Plus, the leader of the Hindi general entertainment channel (GEC) genre has pulled off a coup by inching closer to a new feat – the 800 million mark.

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Buoyed by the performance of its fiction properties, the channel also got a big boost from the Salman Khan-starrer ‘Jai Ho’ which it premiered on 13 April. The film grossed 7,848 TVTs (TV viewership in thousand), or 3.71 TVR. Overall, it added 22.38 GRPs (gross rating points). Star Plus’ ‘Diya Aur Baati Hum’ also got the highest fiction ratings ever of 15,351 TVTs.

In the week ended 19 April, Star Plus added 43 million GVMs to end the week with a high of 791 GVMs.  Star Plus’ share in the genre (non-FTA GECs) grew to 30.2 per cent, the highest in the last three-and-a-half years. The channel is now leading in nine out of 11 slots on weekdays.

Zee TV, the second most watched Hindi GEC, ended the week with 473 million GVMs, after adding 9 million GVMs. As per TAM data for Hindi-speaking markets (sourced from subscribers), Zee TV also gained on the back of its top-rated historical show ‘Jodha Akbar’.

Colors, meanwhile, saw a further drop in viewership and ended the week with 433 million GVMs.

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Life OK was the only other channel to witness a gain on the back of its new top-rated fiction show ‘Tumhari Pakhi’. SAB and Sony Entertainment Television (SET) incurred losses.

Hindi GEC category

The Hindi GEC category witnessed total GVMs of 2,710 million compared to 2,790 million GVMs it had grabbed in the week-earlier period.

Top 10 fiction shows

Star Plus had seven shows (‘Diya Aur Baati Hum’, ‘Saathiya Saath Nibhana’, ‘Mahabharat’, ‘Yeh Rishta’, ‘Veera’, ‘Saraswatichandra’ and ‘Pyaar Ka Dard Hai’) and Zee TV two shows (‘Jodha Akbar’ and ‘Sapne Suhane Ladakpan Ke’) in the list of 10 most watched fiction shows. SAB’s ‘Tarak Mehta Ka Ooltah Chashma’ also featured in the top 10 list.

No show from Colors, Life OK, or SET featured in the list.

Top non-fiction/ weekend programmes

Colors’ non-fiction show ‘Comedy Nights with Kapil’ continues to top the category with 10.02 million TVTs. This was followed by ‘Khataron Ke Khiladi’ with 8.53 million. Zee TV’s ‘DID Little Masters 3’ was at No. 3 with 4.8 million, followed by SET’s ‘CID’ with 4.4 million. Life OK’s ‘Savdhaan India’ was at No. 5 with 3.4 million.