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Star Plus to launch awards show based on box-office collections
MUMBAI: Hindi GEC Star Plus has teamed up with Box Office India magazine to host the first awards property based on box-office collections.
This October, the channel will launch the first ‘Star Box Office India Awards’, an awards ceremony that will recognise achievements of Hindi films at the box office. The event will see renowned faces from the film industry with Salman Khan leading the way.
Based on the premise that box-office collections govern the success of each movie, not only by virtue of the revenues made, but also as a measure of the number of people investing their time and money in watching any film, these awards will felicitate the top grossers of the year.
Star Plus general manager Gaurav Bannerjee said, “Our viewers are always interested in which films have been the most popular and the stars that have the biggest draw. We are happy to have partnered Box Office India magazine to come up with the first ever Star Box Office India Awards. In essence, it’s really people’s votes in the form of their hard-earned money which sets the box-office register ticking. The first Star Box Office India awards will have the most iconic Bollywood names on stage and provide for a perfect Diwali celebration for all Star Plus viewers.”
The collections of each movie will be at the core of the entire nomination and judging process. The ceremony has been conceptualised keeping in mind the celebratory mood of the country, during the upcoming festive season.
In addition to honouring films, directors and actors of the year, the awards will also recognise unique records set at the box office.
Box Office India publisher Nitin Tej Ahuja added, “As India’s premier film trade magazine, box-office collections are at the very heart of Box Office India’s editorial mandate and we are delighted to partner Star Plus on the Star Box Office India Awards. Show business is ultimately a business and it is box-office numbers, historic or potential, that drive the entire film production, distribution and exhibition ecosystem. Box-office collections are the most objective measure of the paying public’s acceptance or rejection of films and the Star Box Office India Awards will honour the verdict of the actual film-watching audiences.”
The Star Box Office India Awards will be a glittering awards ceremony packed with performances and acts by popular names from the world of Hindi films and music.