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Star Plus, Colors gain viewership in Week 49
MUMBAI: The Hindi general entertainment channel (GEC) genre has remained unchanged for weeks with Star Plus leading all the way, followed by Colors and Zee TV.
In the week ended 6 December, the next three in line were Life OK, SAB and Sony Entertainment Television (SET), followed by the new crop, Sony Pal and Zindagi.
As per TAM data (sourced from subscribers) for Week 49 for the Hindi-speaking market, Star Plus added 17 GVMs (gross television viewership in million) and Colors managed 9 GVMs.
Star Plus witnessed the gain on the back of further strengthening of its fiction programming and the finale of its weekend property ‘India’s Raw Star’.
Meanwhile, Zee TV, Life OK and SAB lost 16, 28 and 18 GVMs respectively. The majority of Zee TV’s fiction properties saw a decline in viewership, except for ‘Qubool Hai’ and ‘Aur Pyaar Ho Gaya’. The channel launched a new property, ‘Satrangi Sasural’ in the 10.30 pm slot, which debuted with an average of 4.97 TVMs.
Top fiction properties
Star Plus had five shows in the top 10 fiction shows, including the first four, while Zee TV had four and SAB had one show.
No show from Colors, Life OK or SET made it to the list.
Top non-fiction/ weekend shows
While Colors didn’t have any show in the top 10 fiction list, the top two non-fiction properties remained ‘Comedy Nights with Kapil’ (5.96 TVMs) and ‘Bigg Boss 8’ (5.15 TVMs).
Zee TV’s ‘Neeli Chhatri Waale’ was at No. 3 with an average of 3.77 TVMs, while the grand finale of ‘India’s Raw Star’ clocked 3.76 TVMs.
At No. 5 was SET’s ‘C.I.D.’ with an average of 3.3 TVMs.