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Star Plus and Honey Singh kick off ‘Raw Star’ digital auditions

MUMBAI: Hindi general entertainment channel Star Plus has kicked off ‘Raw Star’, its much-awaited singing reality hunt with a difference, along with rapper Yo Yo Honey Singh. Taking the differentiated tag of the show forward, the channel has initiated exclusive digital auditions for the first time.

The show will be among the first moves by Star to rebuild its nonfiction programming, which fell weak after ‘Mad in India’ and ‘Ishq Kills’ were pulled off air. The channel will launch more shows in the near future to build the weekend programming slot.

As reported by earlier, Honey Singh will act as mentor and judge on the show which will have participants performing their original compositions rather than Bollywood film songs. The unconventional singing reality show will also mark Singh’s debut on television.

Singh has kicked-off the auditions, and playing his role of friend-mentor-judge, will be seen selecting participants from different parts of India, who with their unique singing, style and performance, will fight it out to become India’s Raw Star.

The talent will now be picked up from across India and households abroad with the help of the digital platform, where users can upload their audition video on the show’s various digital platforms.

The users have been given an option to upload an entertaining and performance-packed video of them singing on either the ‘India’s Raw Star’ mobile app, WAP site or on the website. The channel has also released a special audition tutorial video with Yo Yo Honey Singh, to explain the process of uploading an audition entry.

Star Plus SVP marketing and programming strategy Nikhil Madhok said, “Star Plus has always been at the forefront of creating benchmarks. With ‘India’s Raw Star’, we are trying to create one such benchmark with the way we are conducting auditions for the show, which will be done exclusively on the digital platform. Not only will this make it easier for potential participants to audition, it will also enable others to view audition videos online, share them on social and create an online fan community even before the launch of the show.”

The show will see participants aged 13 and above with an audition video lasting anywhere between one to four minutes.

Honey Singh stated, “I am looking for talent that is authentic, original and raw. In ‘India’s Raw Star’, the hunt is for someone who has his or her own style of singing, a non-tampered versatility in his or her style, someone who is as fresh as ‘maa ke haat ka khaana’.”

Produced by reality show veteran Gajendra Singh’s Sai Baba Productions, ‘India’s Raw Star’ will be on the lookout for the ultimate performing artist who can create their own inimitable style of singing and is an all-round performer irrespective of the language or the genre of music.