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Star Movies growing ‘Secret Screening’ initiative
MUMBAI: Aiming to go beyond what is ordinary and create a unique space for movie buffs and critics, Star Movies’ ‘Secret Screening’ initiative is growing from strength to strength. The channel said that as the leader in the category it is expected to not just match the standards, but to set them.
On the evening of 17 October, about 100 movie fans gathered at Lightbox in Mumbai to find out what it means to be a ‘Star Movies Secret Keeper’. Spotted among the fans were Ayan Mukherji and Kiran Rao.
This time, the movie screened was American mystery film, ‘Gone Girl’, directed by David Fincher and adapted by Gillian Flynn from her 2012 novel of the same name. It was an exclusive closed-door movie screening that gave the participating ‘secret keepers’ a rare opportunity to watch the masterpiece two weeks before its India release.
‘Gone Girl’, starring Ben Affleck, Rosamund Pike, Neil Patrick Harris and Tyler Perry, examines dishonesty, the media, the economy’s effects on marriage and appearances.
Star India GM English cluster Kevin Vaz said, “Movies are all about bringing people together and giving them a great experience. With our latest endeavour, Star Movies Secret Screening, we’ve received such an incredible response from audiences. It’s wonderful to bring something new and exciting to viewers and we will continue to remain committed to this objective.”
Fox Star Studios CMO Shikha Kapur said, “‘Gone Girl’ is a masterful thriller, borne out of the mind of best-selling author Gillian Flynn and adroitly crafted by the talented David Fincher, and has been creating waves internationally. Fox Star Studios is delighted to have partnered with Star Movies’ #StarMoviesSecretScreening, giving an opportunity to cine buffs and critics to see the film weeks before its official release. We are thrilled and encouraged by the response that the film has drawn from the viewers here. The stage is now set for 31st October, when the film opens nationwide, and we can assure all that audiences are in a for an enthralling edge-of-the-seat cinematic experience.”