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Star Movies and Nat Geo move up to No. 2 in respective genres in Week 31
MUMBAI: The rumble in the English movies and infotainment genre continued in Week 31 as Star Movies and National Geographic moved up from their No. 3 positions in their respective genres displacing the No. 2 channels.
As per BARC data for the week ended 7 August, Movies Now maintained its leadership in the English movies genre despite seeing a drop in viewership.
Meanwhile, Zee Studio fell to the No. 3 spot, causing Star Movies to move up to No. 2 despite a fall in viewership.
The order of the top five movies remained unchanged from the previous week, with genre leader Movies Now dominating the list with four slots and Star Movies managing to attain one position on the chart.
Movies Now led the chart by airing the comic caper ‘The Mask’, followed by another comedy ‘Home Alone 3’. ‘Die Hard 4.0’, also on Movies Now, occupied the third spot on the chart.
Star Movies occupied the fourth spot by airing ‘The Incredible Hulk’, while Movies Now was back to take the No. 5 position with the action flick ‘Fast and the Furious 6’.
In the infotainment genre, National Geographic Channel was the only one among the top three to see a rise in viewership.
Genre leader Discovery saw a marginal fall, while Animal Planet witnessed a big drop that resulted in it slipping to the No. 3 spot.
The pecking order of the English entertainment channels in Week 31 saw no change. Zee Café and AXN, the top two channels in order of ratings, saw a rise in viewership during the week.
Third-placed Star World was the only channel during the week to see a drop in viewership.
As per BARC data, the kids genre remained stable with no major changes in the week ended 7 August 2015. Nonetheless, all three channels in the genre saw a fall in their respective viewership.