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Star Life OK to show Asia Cup 2014 in the UK, Europe
MUMBAI: For the first time, Star Life OK will be showing cricket. Keen to offer cricket as a live experience to the large Asian population and build a strong viewer connect, Star Life OK will be showing cricket in the UK and Europe.
The Asia Cup 2014 tournament will be exclusively televised on Star Life OK from 25 February at 8 am.
A total of 11 matches will be played.
Star UK, Europe senior VP Yeshpal Sharma said, “Given the passion for cricket among Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television.”