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Star India sub-licenses broadcast rights globally for T20 World Cup
MUMBAI: Star India, the International Cricket Council’s (ICC) global media rights partner, has sub-licensed broadcast rights in various territories for the T20 World Cup, which will ensure a reach of more than 1.5 billion for the event. The event will be held from 8 March to 3 April.
Major broadcast partners include Star Sports (India and Indian Sub-Continent), BSkyB (United Kingdom and Ireland), Australia (Fox Sports and Channel Nine), SuperSport (South Africa and sub-Saharan Africa), OSN (Middle East and North Africa), BTV, GTV, Maasranga TV (Bangladesh), and Ten Sports and PTV (Pakistan).
The ICC along with its production partners Sunset+Vine will provide comprehensive match coverage of the World T20 India 2016, along with compelling additional content packaged together to deliver a World Feed programme of the highest quality.
They will be ably supported by production suppliers Broadcast Solutions, who will provide a majority of the TV equipment and will supervise the installation and running of all technical facilities.
The graphics provider Alston Elliot will take care of the in-programme graphics, including live match scoring and other real time and enhanced graphics.
Hawkeye, meanwhile, will provide high-end Ultra-motion replays and tracking data, apart from batting and bowling analysis.
ICC’s audio rights partner Channel 2 Group has acquired global audio rights and has sub-licensed audio rights in key territories around the world. This includes India and subcontinent, the UK, US, Middle East and North Africa, Pakistan, Bangladesh and Sri Lanka.
The ICC will distribute content for news channels via its news access partners for the event.