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Star India retains EPL rights for another three years
MUMBAI: Star India has renewed its exclusive broadcast rights for the English Premier League for the next three seasons from 2016-17 to 2018-19.
Star India will, thus, continue to broadcast Premier League matches on a live or delayed basis across India on the Star Sports channels as well as stream all matches on its digital platforms, Hotstar and starsports.com.
The financial details of the deal are not known. In 2012, Star Sports (earlier ESPN Star Sports) had paid $145 million to renew the deal to telecast EPL for three years.
Star India will broadcast more than 200 Premier League games live across its Star Sports TV network, and all the 380 games live on its digital platforms, Hotstar and starsports.com.
“The renewal reinforces Star Sports’ and Hotstar’s presence as the premier destination for football in India, with the best of global and Indian football action,” Star said.
The Premier League is the most-watched football league in the world, broadcast in 185 countries and territories, across 730 million homes.
Star India COO Sanjay Gupta said, “Our partnership with the Premier League is in line with our strategy of promoting and building football as a priority sport in the country. England’s Premier League is the most successful and viewed football league in the world, with millions of fans in India. We have been broadcasting Premier League football for the last 15 years, and this renewal reaffirms our faith in the strength of the competition as the best international football property. With Premier League, Bundesliga and the Indian Super League, we continue to have a portfolio of the best of global and Indian football.”
Premier League executive chairman Richard Scudamore added, “We are very pleased that Star India has again chosen to invest in our broadcasting rights. The popularity of Premier League football has increased significantly in India in recent seasons and the quality of Star’s production, and their promotion of our competition, is a major factor in that. We look forward to working with Star for at least the next three seasons to make all the best Premier League action available to our fans across the country.”