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Star India greenlights ‘TED Talks India: Nayi Soch’; SRK to host the series
MUMBAI: Viewers will get to see the Indian TED talks televised in Hindi with Bollywood superstar Shah Rukh Khan as the host.
Star India has greenlighted ‘TED Talks India: Nayi Soch’, a global first Hindi TV talk show created in partnership with nonprofit TED and hosted by SRK.
This is the first time TED is collaborating with a major network and star to produce a TV series featuring original TED Talks in a language other than English.
The show will broadcast on Star Plus later this year and feature speakers sharing big ideas in TED’s signature format of short, powerful talks.
The launch date and lineup of speakers is under wraps.
Said Star India chairman and CEO Uday Shankar, “At Star, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking. Nobody reflects this belief more than TED and we are thrilled to collaborate with them in bringing the power of ideas to our audiences with ‘TED Talks India: Nayi Soch’. In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour.”
Star India has powered social change through some of its programming. One such show was ‘Satyamev Jayate’, which featured debate of social issues and was hosted by Bollywood star Aamir Khan.
Said Khan: “Star India’s legacy of using television as an instrument of social change, and TED’s unequivocal drive to showcase simple but unique ideas in an effort to spark debate and conversation are a very powerful combination. I believe ‘TED Talks India: Nayi Soch’ will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change.”
In the series, Khan will introduce the speakers and engage with them before and after the talks.
“It’s incredibly exciting to be bringing TED to India in this form,” said TED curator Chris Anderson. “The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds. We’ve been so impressed by the passion of our partners at Star TV and our host Shah Rukh Khan. We cannot wait for the launch.”
Juliet Blake is the executive producer of the series. “The sheer size of Star TV’s audience, with more than 650 million viewers, makes this a significant milestone in TED’s ongoing effort to bring big ideas to curious minds. Global television is opening up a new frontier for TED,” said TED’s TV honcho.
TED speakers have included Bill Gates, Jane Goodall, Al Gore, Sir Richard Branson, Nandan Nilekani and Sal Khan.