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Star India elevates Nikhil Madhok and Sumanta Bose to biz heads of Life OK and Jalsha

MUMBAI: Star India has elevated Nikhil Madhok, currently Star Plus marketing head, to the role of business head of its second Hindi general entertainment channel Life OK.

Nikhil Madhok

Nikhil Madhok

The broadcaster has also named Sumanta Bose as business head of Jalsha cluster (Star Jalsha and Star Jalsha Movies). He is currently marketing head of Star’s two Bengali channels.

“I am happy to announce important changes at two of our key businesses, Life OK and Jalsha. Madhok will take on the role of business head, Life OK, a brand that has now become a serious contender for leadership in the Hindi GEC space. In his new role, Nikhil and team’s mandate will be to focus on breakthrough innovation on both the content and brand fronts, which will game change the business and take Life OK strongly towards its ambitious goals,” Star India COO Sanjay Gupta said in an internal communication.

Madhok has played a key role in Star Plus’ leadership position in the last three years. He has worked on shows like ‘Satyamev Jayate’, ‘Mahabharat’ and ‘Ye Hai Mohhabatein’.

Sumanta Bose

Meanwhile, Bose has played a significant role in crafting and executing the strategies that have made both Jalsha and Jalsha Movies successful. “Sumanta and team are tasked with breaking their own records and keeping the scorching pace of growth unaltered,” Gupta said.

“Both Madhok and Bose have given evidence of their well-honed marketing and strategic skill sets in their marketing roles and I am confident they will drive an aggressive growth agenda for their respective businesses. These appointments are in line with our endeavour and commitment to provide growth opportunities to our people and help build meaningful careers at Star.”