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Star Gold and Star Gold HD to bring world TV premiere of ‘Bajrangi Bhaijaan’ in Oct

MUMBAI: Hindi movie channels Star Gold and Star Gold HD are all set to present the world television premiere of Salman Khan’s recent movie ‘Bajrangi Bhaijaan’ this October.

Riding on Salman Khan’s star power, ‘Bajrangi Bhaijaan’ is supported by actors Kareena Kapoor Khan and Nawazuddin Siddiqui. It presented strong emotions on unity, peace and friendship. The film also saw young star Harshaali Malhotra, who became popular among the audiences with her character Munni.

Building up the buzz in the run up to its premiere, Star Gold has launched a unique initiative giving Salman Khan aficionados an opportunity to get a digitally modified selfie with the superstar.

A Star TV spokesperson said, “Staying true to our brand identity, Star Gold offers its viewers an opportunity to watch the most entertaining blockbusters on television. Bajrangi Bhaijaan with a 620+ crore worldwide collection is Salman’s biggest blockbuster till date and it is all set to re-create that magic on the television screens. An extensive marketing campaign has been planned to enable our consumers to get more of their favourite star.”

The consumer engagement activity called ‘Selfie with Salman Contest’ will be initiated on social media platforms, giving the actor’s fans a chance to get a digitally modified ‘Selfie with Salman’. The winner images will also be showcased on the channel during the premiere.

It has also launched a 360 degree marketing campaign comprising print, outdoor, radio, digital campaigns and in cinema advertising leading up to the premiere day.

‘Bajrangi Bhaijaan’ traces the story of Pawan Kumar Chaturvedi (Salman Khan), an avid follower of Bajrangi who promises to reunite a mute Pakistani girl (Harshaali Malhotra) with her parents. His love interest Rasika (Kareena Kapoor) supports Pawan in his seemingly impossible mission. In his journey, Pawan encounters and finds support in a small time freelance TV reporter Chand Nawab (Nawazuddin Siddiqui), who joins the two in their search and helps Pawan take his mission to fruition.