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Star Bharat’s good start signifies importance of DD Freedish
MUMBAI: Star Bharat, Star India’s recently rebranded Like OK channel which is available on Doordarshan’s subscription-free DTH platform Freedish, has started off remarkably well.
The channel, which went live on 28 August, occupied the No. 5 spot in the Hindi GEC hierarchy, according to BARC data for the week ended 1 September. This despite missing the first couple of days of BARC’s ratings for the week.
In the urban + rural Hindi-speaking market (HSM), Star Bharat clocked 51.97 crore weekly impressions. Life OK, the channel which Star Bharat replaced, had scored 32.86 crore impressions in the previous week and occupied the No. 10 spot in the Hindi GEC hierarchy.
The rise of Star Bharat signifies the growing importance of Freedish as a distribution platform. Unlike its predecessor Life OK, Star Bharat made itself available on DD Freedish. In the TV ratings game, rural has also become an important element.
Seeing strong rural viewership, Star Bharat fared even better in this segment of the market. The channel occupied the fourth position with 27.88 crore weekly impressions. This was mainly due to its availability as a free-to-air (FTA) channel on Freedish. Unlike the top three FTA channels in this market segment, Star Bharat also has original content. The channel went live with brand-new programming comprising five new shows, along with ‘Savdhaan India’ from the Life OK days.
In rural HSM, Life OK was not in the top 10 list in BARC’s previous week ratings data.
In urban HSM, Star Bharat shared Life OK’s earlier week ranking but garnered more impressions. At No. 6, Star Bharat garnered 24.09 crore weekly impressions, while Life OK in Week 34 had 21.31 crore impressions.
Top Hindi GECs in U+R HSM
Zee Anmol continued to rule the urban + rural Hindi GEC roster in Week 35 with 77.15 crore weekly impressions. The channel witnessed a drop of 5.38% in its impressions, BARC data showed.
Colors followed at No. 2 with 61.37 crore weekly impressions while Zee TV stayed at No. 3 with 59.87 crore weekly impressions. Both channels witnessed a drop in their impressions: Colors’ impressions fell by 0.73% while Zee TV saw a dip of 3%.
Star Plus maintained its fourth position with 57.40 crore weekly impressions, a drop of 4.09%.
The launch of the popular game show ‘Kaun Banega Crorepati’ (KBC) helped Sony Entertainment Television (SET) to move up to the sixth spot with 47.44 crore weekly impressions, a growth of 23.81%. In the earlier week, SET was ranked No. 8.
Sony Pal fell to the seventh rank with 46.95 crore weekly impressions, followed by Rishtey at the eighth and Sony Sab at the ninth.
Star Utsav dropped to the 10th position with 29.02 crore weekly impressions.
Top 5 shows in U+R HSM
Zee TV had three of its shows in the top 5—‘Kumkum Bhagya’, ‘Amul Sa Re Ga Ma Pa’ and ‘Kundali Bhagya’. Colors’ ‘Fear Factor: Khatron Ke Khiladi’ and Zee Anmol’s ‘Jamai Raja’ featured at the second and third positions.
Top Hindi GECs in Rural HSM
Hindi GEC Zee Anmol led the chart with 60.88 crore weekly impressions, a drop of 5.53%.
Sony Pal moved up a stair to take the second spot with 32.99 crore weekly impressions, despite seeing a 7.57% fall.
Rishtey slipped to the third spot with 30.69 crore weekly impressions while Star Bharat entered ate No. 4.
Zee TV remained fifth with 24.85 crore weekly impressions, as Star Utsav slipped to the sixth position with 21.96 crore weekly impressions.
Colors fell to the seventh rank with 20.16 crore weekly impressions. DD National climbed to the eighth position with 17.45 crore weekly impressions. With 17.27 crore weekly impressions, Star Plus slipped to the ninth rank from its previous standing at No. 7.
Big Magic dropped to the 10th spot with 16.34 crore weekly impressions. In the earlier week, the channel was ranked No. 8.
Top 5 programs in Rural HSM
Zee Anmol topped the chart with ‘Jamai Raja’ in the lead’ followed by ‘Kala Teeka’.
DD National entered at No. 3 with the telecast of the third ODI match between Sri Lanka and India.
Sony Pal’s two shows—‘Balveer’ and ‘Tarak Mehta Ka Ooltah Chashmah’—stayed at the fourth and fifth rank, respectively.
Top Hindi GECs in Urban HSM
Colors led the urban chart in Week 35 with 41.21 crore weekly impressions, followed by Star Plus at No. 2 with 40.13 crore weekly impressions.
With a growth of 27.37%, SET jumped to the third rank, recording 35.37 crore weekly impressions. Zee TV fell to the fourth spot with 35.01 crore weekly impressions, a drop of 5.46%.
Sony Sab and Star Bharat stayed at the fifth and sixth positions with 26.14 crore and 24.09 crore weekly impressions, respectively.
&TV moved up to the seventh rank with 16.38 crore weekly impressions while Zee Anmol fell to the eighth spot with 16.27 crore weekly impressions.
Sony Pal and Rishtey stayed at the ninth and 10th spots, respectively.
Top 5 shows in Rural HSM
Colors’ ‘Fear Factor: Khatron Ke Khiladi’ stayed at the top of the urban HSM chart while ‘Mahakali’ got the fifth spot.
SET came in second with ‘Kaun Banega Crorepati’, which premiered on 28 August.
Zee TV held on to the third spot, followed by Sony Sab at No. 4.