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Star appoints ex Mondelez exec Narayan Sundararaman as Star Plus GM

MUMBAI:Making its first senior hire after announcing a new organisational structure, Star India has roped in former Mondelez International director of process transformation Narayan Sundararaman as general manager of its flagship Hindi general entertainment channel Star Plus.

Sundararaman’s role will be to shape and deliver the business agenda for Star Plus. He will report to Star India CEO of Hindi, English, Bengali and Marathi cluster Amit Chopra.

Narayan Sundararaman“As you all know, we have set ourselves a bold growth agenda and aligned business structures to build leadership depth, unlock entrepreneurial energy and position Star better to deliver on its ambitions,” Chopra said in an internal email to employees.

“To shape and deliver the business agenda for Star Plus, I am pleased to announce the joining of Narayan Sundararaman as general manager.”

Sundararaman has been with Mondelez (erstwhile known as Cadbury) for almost 14 years. Narayan brings with him over two decades of experience in global consumer goods businesses, across geographies and cultures.

A commerce graduate from Delhi’s Sri Ram College of Commerce, Narayan has an MBA from the Faculty of Management Studies, Delhi University, with a specialisation in marketing and finance.

Star Plus had been without a business head ever since Kevin Vaz, who was heading the Hindi GEC cluster, was appointed CEO of the South India business. In his new role, Vaz reports to Star India MD South K Madhavan.

Star India has set itself a bold growth agenda and aligned business structures to build leadership depth, unlock entrepreneurial energy and position better to deliver on its ambitions.

The company has created five business units with a CEO for each of the units. Star India CEO Uday Shankar was elevated to chairman and CEO while COO Sanjay Gupta was made MD. K Madhavan, who was leading Asianet Communications, was given charge of Star’s South India business.

Apart from Chopra and Vaz, the other CEOs are Nitin Kukreja (sports), Ajit Mohan (digital) and Vijay Singh (Fox Star Studios). Except Vaz, the other CEOs report to Sanjay Gupta, while both Gupta and Madhavan report to Shankar.

Star India is eyeing an EBITDA of $500 million by FY18 and $1 billion by 2020.

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