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Star all set for ISL 2016 with five language feeds and 10 sponsors
MUMBAI: Star India will have five language feeds for the third season of the Indian Super League (ISL). The league will have English, Hindi, Bengali, Malayalam and Tamil feeds.
The matches will be telecast on the Star Sports network, Star Gold, and on regional channels Jalsha Movies, Asianet Movies and Vijay Super.
The English feed will be aired on Star Sports 1 and Star Sports 2 standard definition (SD) and high definition (HD) versions. Star Sports 3 and Hindi movie channel Star Gold SD and HD will air the Hindi feed.
Jalsha Movies, Asianet Movies and newly launched Vijay Super will carry the Bengali, Malayalam and Tamil feeds, respectively.
The matches will also be live streamed on Star’s video-on-demand (VoD) platform Hotstar. The matches will be aired at 7 pm.
The list of international broadcasters remains unchanged from last year. Star has syndication deals with broadcasters across North America, Africa, Europe and Asia.
The broadcasters include Fox Sports (Australia), Turner (Brazil), Asian Television Network (Canada), Next Generation Sports Network (USA, Japan, Netherlands, Korea), Abu Dhabi Media Corporation (Middle East & North Africa), Viasat (Norway), Fox Sports (Sub-Saharan Africa), Sony TV (UK) and LeTV (China).
The broadcaster has four sponsors and six partners on board for the event. Hero is the title sponsor for the third consecutive year. It had signed a three-year deal for the title sponsorship. This is the third year of its partnership with the event.
Maruti Suzuki, DHL and Amazon are associate sponsors. Maruti Suzuki has come back for a third year as the associate sponsor of the league. Last year, Flipkart was the other associate sponsor besides Maruti.
ISL 2016 partners include Birla Tyres (Partner Plus), Amul, Puma (Official Ball Partner), The Muthoot Group (Official Referee Partner), Gatorade (Official Drinks Partner) and Imperial Blue. Birla Tyres is the only new partner while most others have renewed their partnership with ISL.
It must be noted that Star has clubbed on-ground and on-air sponsorships. Advertisers who sign up as sponsors and partners get on-ground presence along with on-air exposure.
ISL 2016 will be played from 1 October to 18 December. The tournament will have one match a day, which adds up to 61 matches including the semi-finals and the final.