23 Oct 2017
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SpotboyE’s interactive B’wood show to be simulcast on 9XM and FB

MUMBAI: Online news portal SpotboyE has partnered Facebook to launch an interactive show that will be simulcast on Bollywood music channel 9XM and Facebook.

The show is all set to kick off on 30 September, with actor Ajay Devgn as the first celebrity.

Vibha GosherSpeaking about the show, 9X Media SVP and digital head Vibha Gosher said, “The lines between social media platforms and television are getting blurred with each passing day. Social media is not here to kill TV! It has become its best friend. Indians are watching television and are engaging online at the same time while tuning in. SpotboyE has had an amazing run of great interactions with both stars and fans on Facebook Live. SpotboyE Live is a first-of-its-kind media convergence of our engagement on social media with our television programming. Our live sessions have received an overwhelming response from Bollywood fans asking questions to their favourite stars. We are ecstatic to collaborate with Facebook to bring India’s first social-meets-TV experience to a much larger audience with SpotboyE Live on 9XM and Facebook.”

The interactive show, titled ‘Social Meets TV’, will feature interactions with renowned Bollywood stars and singers in real time.

Fans from Facebook communities of SpotboyE and 9XM can post comments for their favourite stars and singers. These comments from the live stream thread would be featured on TV.

Saurabh DoshiCommenting on the partnership, Facebook India head of media partnerships Saurabh Doshi said, “SpotboyE Live is the first television show in India to integrate Facebook Live application with television and credit for providing such a unique experience to so many people who goes to SpotboyE and 9XM. This initiative also provides us with an opportunity to receive feedback from users and enhance traffic on the app.”

SpotboyE Live will be promoted through all social communities of 9X Media across platforms. The show will also see extensive promotional action on 9XM.

Amar TidkeTalking about the initiative, 9X Media chief programming officer Amar Tidke said, “At 9XM we have always set a trend in creating the finest innovations within the music space. Our viewers have always cherished the amazing experiences that the channel has created for them, be it ‘9XM Selfiesh’, India’s first video request show, or our viewer-generated Top 9 playlist show. SpotboyE Live is yet another first by 9XM where we offer viewers and fans an opportunity to directly interact with their favourite celebrities. It is a platform where for the first time the interview is simulcast on TV, SpotboyE and Facebook, and viewers can comment and ask questions to their favourite stars, all in real time!”