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Sporty Solutionz gets New Zealand cricket rights for South Asia minus India till 2017

MUMBAI: Sporty Solutionz has signed a three-year media rights deal with New Zealand cricket board to sub-license the board’s rights in South Asia until 2017. The rights for India will be excluded from this.

It is pertinent to note here that Nimbus held the rights for India, but it got terminated in 2013. Sony Six had telecast the India-New Zealand series in January last year.

During the period of the contract, New Zealand Cricket will play host to eight international series, including three visits from Pakistan, two from Sri Lanka, and a visit each from Bangladesh, Australia and the West Indies.

Sporty Solutionz’s chief executive Ashish Chadha rates the new relationship as extremely valuable. “We are proud to be associated with New Zealand Cricket. We are confident of broadcasting the action to previously unexplored territories to ensure the best reach for cricket played in New Zealand,” said Chadha.

“Of the eight series NZC will host during the period of our contract, six will involve teams from the sub-continent: Pakistan, Sri Lanka and Bangladesh – all of which play exciting cricket. On average, one of these teams will be playing every six months in New Zealand over the next three years – and I’m sure cricket lovers in the sub-continent are going to witness some exciting encounters.”

NZC Chief Executive David White added, “The next three seasons are shaping up as an exciting time for New Zealand Cricket and the Black Caps, and we are delighted to have Sporty Solutionz as a media rights partner. At a time when the Black Caps are making excellent progress as an international team, this new partnership will ensure their exposure to an ever-increasing media audience.”