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Sports sponsorship grew 19.33% to touch Rs 6,400 cr in 2016

Sports sponsorship spending grew 19.33% to touch Rs 6,400 crore in 2016 and accounted for 11.5% of the overall ad pie.

Star Sports flags off campaign for ICC Champions Trophy ’17

The anthemic ‘Har Koi Dekhega’ TVC, featuring Indian fans from various age groups and demographics, seeks to put the spotlight on the great quality of contest expected of the tournament.

ESPN sub-licenses IPL 2017 media rights to Times Internet- owned Willow TV

ESPN has sub-licensed IPL 2017 media rights to Times Internet-owned Willow TV in the US. ESPN had paid $12.4 mn to acquire the IPL media rights for the US market for 3 years until 2017.

Sony targets Rs 1,300 crore ad revenue from IPL 10


Sony Pictures Networks India is targeting advertising revenue of Rs 1,300 cr from the 10th edition of the IPL and has locked in nine sponsors for the event. Vodafone, Amazon and Vivo are the co-presenting sponsors. Sony is looking to close with 13 sponsors.

BCCI puts out tender for 5-year team sponsorship rights


BCCI invites bids for team sponsorship of national cricket team. The rights run from 1 April 2017 until 31 March 2022.

Cricket draws huge viewership in Week 5

Ind vs Eng T20 main

Team India’s sensational win in the third T20 series against England garnered 48.7 mn impressions.

Sony teams up with NGO Slum Soccer for a CSR initiative

Sony Pictures Networks India has partnered the NGO Slum Soccer to launch the National Inclusion Cup, the only national football tournament of its kind for underprivileged youth.

UBA Pro Basket League 4 to air on Ten 3, Ten 1 HD from 16 Feb

The fourth season of the Pro Basketball League will air live on Ten Sports network channels Ten 3 and Ten 1 HD from 16 Feb to 16 Mar.

Discovery enters sports broadcasting in India with launch of DSPORT


Armed with 4,000 hours of live sporting content annually, DSPORT will seek to find space in India’s duopoly sports broadcasting market controlled by Star and Sony. It will offer international sports properties including football, horse racing and golf. For cricket, it is in talks with a board.

Star Sports kicks off ICC Champions Trophy 2017 marketing campaign

Star Sports has kicked off its campaign for the ICC Champions Trophy 2017 with a TVC featuring India’s World Cup’11 winning moment.