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Sony targets Rs 1,300 crore ad revenue from IPL 10


Sony Pictures Networks India is targeting advertising revenue of Rs 1,300 cr from the 10th edition of the IPL and has locked in nine sponsors for the event. Vodafone, Amazon and Vivo are the co-presenting sponsors. Sony is looking to close with 13 sponsors.

BCCI puts out tender for 5-year team sponsorship rights


BCCI invites bids for team sponsorship of national cricket team. The rights run from 1 April 2017 until 31 March 2022.

Cricket draws huge viewership in Week 5

Ind vs Eng T20 main

Team India’s sensational win in the third T20 series against England garnered 48.7 mn impressions.

Sony teams up with NGO Slum Soccer for a CSR initiative

Sony Pictures Networks India has partnered the NGO Slum Soccer to launch the National Inclusion Cup, the only national football tournament of its kind for underprivileged youth.

UBA Pro Basket League 4 to air on Ten 3, Ten 1 HD from 16 Feb

The fourth season of the Pro Basketball League will air live on Ten Sports network channels Ten 3 and Ten 1 HD from 16 Feb to 16 Mar.

Discovery enters sports broadcasting in India with launch of DSPORT


Armed with 4,000 hours of live sporting content annually, DSPORT will seek to find space in India’s duopoly sports broadcasting market controlled by Star and Sony. It will offer international sports properties including football, horse racing and golf. For cricket, it is in talks with a board.

Star Sports kicks off ICC Champions Trophy 2017 marketing campaign

Star Sports has kicked off its campaign for the ICC Champions Trophy 2017 with a TVC featuring India’s World Cup’11 winning moment.

Federer versus Nadal boost ratings for Eurosport

Eurosport is celebrating a record-breaking Australian Open with the men’s final between Roger Federer and Rafa Nadal smashing the channel’s audience records.

Pro Wrestling League claims 5.5 cr reach

Sony Pictures Networks India is enthused about the response that the second season of Pro Wrestling League has received.

Sony Six, Sony Liv to offer Australian Open live coverage from 16 Jan

Sony Six and Sony Six HD are set to broadcast the 105th edition of the Australian Open beginning 16 January through 29 January.