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Sony’s ad revenue from IPL 10 crosses Rs 1,300 cr as inventory sold out
MUMBAI: It is going to be a bumper Indian Premier League (IPL) season for Sony Pictures Networks India (SPNI). Advertising revenue for the 10th edition of the IPL has crossed Rs 1,300 crore and the entire ad inventory for the event has been sold.
Moreover, Sony has roped in a record 14 sponsors for the event. This is the most that it has ever had. Last year there were 12 sponsors. Voltas, Maruti and Parle were among the latest companies that came on board. In total, there are three co-presenting and 11 associate sponsors.
Speaking to TelevisionPost.com SPNI president Rohit Gupta said that all the ad inventory has been sold and the target for the new season of the IPL has been achieved. He, however, declined to specify the amount that SPNI would be earning from IPL 10.
Gupta said that the IPL has been a must-have for clients due to the reach that it delivers. “The IPL is going from strength to strength. We don’t have a single thing left to sell. We sold out two weeks ago. The sponsors are a mix of new and returning clients. Churn has happened as is generally the case. Some clients have moved out and others have come in. The IPL is not a normal marketing spend.”
The cola companies, i.e. Pepsi, Coca-Cola, are not there this year among the sponsors’ list. All other categories are represented. Gupta noted that this could be because the cola companies were facing business challenges.
As reported earlier by TelevisionPost.com, Sony has roped in long-time partner Vodafone, e-commerce giant Amazon and mobile handset maker Vivo as the co-presenting sponsors.
- Sony targets Rs 1,300 crore ad revenue from IPL 10
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- How Sony built its IPL revenues over 9 years