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Sony Wah continues to top Hindi movie channel genre in U+R HSM

MUMBAI: In the rural Hindi-speaking market (HSM), Zee Anmol Cinema moved up the ladder to the second position in Week 11 of BARC ratings for the period ended 17 March.

Star Utsav Movies dropped to No. 3 while the other three positions remained unchanged.

Sony Wah led the genre, according to BARC data.

Hindi movies rural top 5 channels week 11 yr 17
Top 5 movies in Rural HSM

Sony Wah had three movies in the top 3 while Rishtey Cineple had two.

Hindi movies rural top 5 progs week 11 yr 17
Top Hindi movie channels in U+R HSM

In urban + rural HSM, Star Gold entered the top 5 after having vacated it last week. On the flip side, it replaced its FTA sibling Star Utsav Movies. No other change was reported by BARC in this market.

Sony Wah retained its leadership position.

Hindi movies urban and rural top 5 channels week 11 yr 17

Top movies in U+R HSM

In urban + rural HSM, Rishtey Cineplex had three movies in the top 5. The rest two were on Sony Wah.

Hindi movies urban and rural top 5 progs week 11 yr 17
Top Hindi movie channels in Urban HSM

There was no change in the pecking order in the urban HSM. Sony Max led the genre.

Hindi movies urban top 5 channels week 11 yr 17
Top 5 movies in Urban HSM

Sony Max topped the top 5 movies’ chart with four movies even as Star Gold remained content with one.

Hindi movies urban top 5 progs week 11 yr 17

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