22 Sep 2017
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Sony Six unveils TVC for Champions Tennis League

MUMBAI: Sports broadcaster Sony Six has unveiled its first TVC for the Champions Tennis League (CTL). Conceptualised by Havas Worldwide, the commercial is targeted at sports fans and general audiences alike by igniting the passion for tennis. Capturing a series of montages of the tennis ball in action, the commercial culminates with the announcement of the CTL. Through the commercial, the channel aims to engage with a large spectrum of audiences by driving the relevance of the tennis ball in everyday life. The commercial opens with a quick montage of clips being shown on the tennis ball being put to use. The scenes are supplemented with a voiceover narrative of how the tennis ball is being used in India for a wide variety of activities. From being used as an object for amusement in the hands of a juggler in a circus, to being a ball of terror against batsmen playing ‘gully cricket’ or from being an item of décor used for rickshaws to a vessel for communicating hidden messages of love. Sony Six business head Prasana Krishnan said, “Through the years, the tennis ball has come to be synonymous with a host of activities like cricket, lagori and juggling among many other outdoor activities. It presents an autonomous manifestation of sportiness. What we have tried to do through this TVC is not only show the versatility of the ball but connect it to its fundamental use, which lies in the game of tennis, highlighting the first ever international tennis league to be hosted in India.” Havas Worldwide executive creative director Vivek Rao said, “The team came up with a script that had a simple, wonderful insight. In India a tennis ball has been omnipresent in our lives since our childhood for reasons other than the game of tennis. Finally, here’s a reason to see it for what it’s really meant for—tennis! And the Champions Tennis League has the right pros to make it a must watch tennis league.” The TVC will be aired across various English, Hindi and regional news, movies and entertainment channels and will be promoted on various digital spaces. The inaugural league, headed by Vijay Amritraj, will take place from 17 to 26 November and will be held in six cities in India. The league will witness national and international tennis talent with each team having top ATP and WTA players, captained by a tennis legend.