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Sony Six set to air new season of NBA, launches campaign

MUMBAI: Sports channel Sony Six (a part of Sony Pictures Networks India) is all set to embark on the new season of the National Basketball Association (NBA) in India. The best teams from around the word will be fiercely competing for the coveted Larry O’Brien NBA Championship Trophy.

The court action for 2016–17 NBA will be telecast on Sony Six and Sony SIX HD, starting 26 October.

Cleveland Cavaliers, the defending champions, will begin the first game of the season against New York Knicks. Some of the most popular teams for this season include Golden State Warriors, San Antonio Spurs and Oklahoma City Thunders.

To announce the beginning of the 2016–17 NBA, Sony Six has launched a campaign on the theme of ‘Superheroes: They are among us’. The campaign aims to showcase the extraordinary skills of NBA players. Stephen Curry, LeBron James, James Harden and Kevin Durant are some of the key players likened to superheroes who literally defy gravity every time they step on to the court.

The campaign aims to capture the imagination of a young audience looking for their athletic heroes in NBA. The campaign will have a complete 360-degree rollout across mass media.

The campaign starts with a film that reminisces about NBA superheroes in different situations, thereby showcasing the sense of awe and amazement that NBA players bring to the court.

‘The Museum’: In an expansive hall of a museum, tourists are seen clicking pictures of an object encased in a glass with great enthusiasm. It turns out to be an oversized basketball sneaker, a reminder of the biggest players of NBA.

‘The Laboratory’: Two scientists talk wondrously about LeBron James and how he defies all logic and physics when suspended in mid-air as he heads for a dunk.

The sports cluster of SPNI has pioneered providing substantial content in ‘breakfast viewing’. Fans in India can now have the option to sample excellent sports content, even during non-primetime hours. NBA games will be telecast live between 0600 hours to 1000 hours IST daily.

As part of SPNI’s efforts to build the fan base of NBA in India, the network launched ‘Around the Hoop’ last year, a live wraparound show, with content specifically customised for viewers in India. ‘Around the Hoop’ returns this season with host Manas Singh, who will talk to NBA experts and basketball analysts about game stats, trivia, analysis and lots more every Sunday morning. Viewers can look forward to watching famous international players, ex-players, international coaches, basketball pundits and commentators as guest panellists on the show. Additionally, ‘Around the Hoop’ will also feature famous basketball names from the Indian basketball fraternity.

Heading into the 2016–17 NBA season, there are many things to watch out for, such as two-time reigning NBA MVP Stephen Curry and new star Kevin Durant. Other highlights include Golden State Warriors, which will meet San Antonio Spurs, who will play without Tim Duncan for the first time in nearly two decades.

On 26 December, LeBron James and Kyrie Irving will host the new look Warriors featuring four All Stars in Stephen Curry, Draymond Green, Klay Thompson and Kevin Durant.