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Sony Six acquires Rugby World Cup 2015 rights for India

MUMBAI: Multi Screen Media’s (MSM) Sony Six has been on an acquisition spree. After bagging La Liga, Serie A and FA Cup, the sportscaster has pocketed the rights to broadcast the Rugby World Cup 2015 in the Indian market.

Sony Six and Sony Kix will screen all 48 matches live, along with daily highlights of all the action from rugby’s showcase event. The participation for the sport has grown by 33 per cent per cent since 2011.

Prasana-Krishnan01Sony Six and Sony Kix business head Prasana Krishnan commented, “The Rugby World Cup is seen as one of the most prestigious competitions in the global sporting calendar and we are proud to have this celebrated event in our bouquet of international content. Rugby as a sport is growing at a consistent clip and with that it’s our primary aim to raise our viewer experience to the next level. The raw nature of the sport will appeal to both our loyal and bench viewers alike.”

World Rugby CEO Brett Gosper said, “Rugby is on the rise in India and we are delighted to have secured such a strong platform for Rugby World Cup 2015 to reach new audiences across India and inspire the next generation of players and fans. We look forward to working in partnership with Sony Six to showcase Rugby, its character-building values and spirit of entertainment and enjoyment to record audiences within an exciting rugby growth market.”

World Rugby head of Commercial, Broadcast and Marketing Murray Barnett added, “Working with the leading sports broadcaster in India underlines the Rugby World Cup’s global significance and adds to the record breaking roster of international broadcasters that will be taking the Rugby World Cup to the largest audience ever.”

Rugby World Cup 2015 kicks off with hosts England versus Fiji at Twickenham on 18 September. The six-week event will be played in 13 iconic venues across the length and breadth of England and Cardiff, culminating in the final at Twickenham on 31 October.