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Sony Pal dethrones Star Plus in U+R HSM; Sony Sab grabs second spot in urban HSM
MUMBAI: Free-to-air (FTA) Hindi GEC Sony Pal has dethroned Star Plus from the top spot in urban + rural Hind-speaking market (HSM).
According to BARC India data for Week 24, Sony Pal also maintained its lead in the rural HSM.
In the urban HSM, Sony Sab jumped two places to grab the second spot.
In urban + rural HSM, Sony Pal’s viewership grew by 9.46% over the previous week to record 59.08 crore impressions in the week ended 16 June. Star Plus, which had been leading the charts, dropped to the second spot with a decline of 5.41% in its weekly impressions. The channel registered 58.43 crore weekly impressions.
Rishtey remained No. 3 with 57.39 crore weekly impressions, but the channel suffered a drop of 8.12%. On the other hand, Zee Anmol, at No. 4, witnessed 8.49% growth in its viewership, having recorded 53.12 crore weekly impressions.
Sony Sab climbed to the sixth position with 43.93 crore weekly impressions, moving up two stairs, whereas DD National dropped to the eighth rank with 42.49 crore weekly impressions. Colors stayed at the seventh rank with 43.34 crore weekly impressions.
Sony Entertainment Television jumped a rank to be at the ninth spot. Life OK got the 10th position, whereas Star Utsav went out of the list.
Top 5 shows in U+R HSM
Cricket continued to rule with the first slots being occupied by DD National’s ICC Championship match between Bangladesh and India, followed by another ICC Championship match between India and South Africa.
Zee TV’s ‘Amul Sa Re Ga Ma Pa Little Champs’ moved up to the third spot whereas ‘KumKum Bhagya’ slipped to the fifth. Colors’ ‘Naagin 2’ stayed at the fourth position.
Top Hindi GECs in Urban HSM
With 8.62% increase in its impressions, Sony Sab jumped two places to grab the second position. The channel recorded 30.73 crore weekly impressions in the week ended on 16 June. The jump in the impressions can be linked to the fact that the channel refreshed its brand with new on-air package on 13 June.
Zee TV dropped from the second position to the fourth rank with 27.96 crore impressions in the week ended 16 June, a drop of 3.44% from the earlier week.
Star Plus maintained its lead in the urban HSM market with 38.79 crore weekly impressions, but its viewership declined by 4.57% over the previous week.
Colors maintained its position at No. 3 with 29.96 crore weekly impressions, a growth of 4.49%.
The rest of the pecking order remained unchanged.
Top 5 shows in Urban HSM
ZEE TV’s ‘Amul Sa Re Ga Ma Pa Lil Champs’ led the chart as ‘Kumkum Bhagya’ slipped to the fourth rank.
Colors’ ‘Naagin 2’ stayed at the second place, while Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ climbed to the third spot.
Sony Sab’s ‘Tarak Mehta Ka Ooltah Chashma’ entered the top 5 list.
Top Hindi GECs in Rural HSM
Sony Pal maintained its lead in the rural HSM with 43.12 crore weekly impressions, a growth of 7.10%.
Rishtey followed at the second position with 42.88 crore weekly impressions and ZEE Anmol at No. 3 with 41.09 crore weekly impressions.
Colors climbed a stair to occupy the ninth spot with 13.38 crore weekly impressions, whereas Sony Sab dropped to the 10th spot with 13.19 crore weekly impressions. The rest of order remained unchanged.
Top 5 shows in Rural HSM
Cricket ruled the rural charts as well. The ICC Championship matches on DD National between India and Bangladesh and between India and South Africa occupied the first and second positions respectively.
Zee Anmol’s ‘Jamai Raja’ stayed at the third position. Star Utsav’s ‘Bairi Behna’ was replaced by Rishtey’s ‘Naagin 2’ at the fourth spot. Sony Pal’s ‘Tarak Mehta Ka Oolta Chashmah’ exited the list, making way for ‘Balveer’ to enter the chart at No. 5.