23 Sep 2017
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Sony Mix unveils fresh look, to bring back some old shows

MUMBAI: To mark its sixth launch anniversary, Hindi music and entertainment channel Sony Mix has unveiled its renewed brand look and a variety of programmes for its viewers.

The channel will bring back its popular shows ‘The Jam Room’, ‘MIX Solos’ and ‘Raina Beeti Jaye – Jashn’ in the coming weeks. The refreshed look will also offer viewers an enhanced visual experience of music in full screen for the day part.

The fresh look includes a modernised and simplified design that reflects the channel’s vision of being the music-centred destination on Indian television. The fresh play-out strategy aims to reinforce the channel’s promise of offering more variety for everybody in a household and more music than any other music channel.

Sony Pictures Networks India (SPNI) Hindi music, Hindi movies cluster senior EVP & business head Neeraj Vyas said, “Over the last six years, Sony Mix has been one of the leaders in India’s music and entertainment industry. Through its pioneering informative and mood-based programming, the music channel has set itself up as a destination dedicated to music in India. Our refreshed look retains the brand colours that represent ‘Sapt Sur’, with a contemporary touch to stay attuned to the present times. The fresh packaging aims to bring in more fluidity and minimalism to enhance our viewer’s visual experience.”

Over its six-year journey, Sony Mix has maintained a focus on content by producing a wide variety of packaged show offerings. The channel boasts the largest library of Hindi music with content from the top eight music labels.