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Sony Max’s viewership skyrockets in Week 14 on the back of IPL

MUMBAI: It is that time of the year when Hindi movie channel Sony Max not just beats its filmy competitors but is also head and shoulders above the Hindi GECs.

With the Indian Premier League (IPL) kicking off, Sony Max’s weekly impressions shot up by a whopping 78.54% to 78.54 crore for the urban + rural Hindi-speaking market (HSM), as per BARC data for Week 14.

Zee Cinema claimed the second position from Sony Wah, pushing the latter to third position.

Rishtey Cineplex fell to the fourth spot, while Star Utsav Movies replaced Zee Anmol Cinema at No. 5.

Hindi movies urban and rural top 5 channels week 14 yr 17
Top programs in Urban+Rural HSM

Four out of the top 5 programmes were dominated by the IPL, including three matches and ‘Extraa Innings’.

Zee Cine Awards was at the fifth position with 73.09 million impressions.

Hindi movies urban and rural top 5 progs week 14 yr 17
Top Hindi movie channels in Urban HSM

In urban HSM, Max’s impression increased by 64.85% to 44.61 crore. Sony Wah replaced Movies OK at No. 5. There was no other change in the segment.

Hindi movies urban top 5 channels week 14 yr 17
Top programs in Urban HSM

The IPL and Zee Cine Awards 2017 dominated the top 5 programmes in urban HSM as well.

Hindi movies urban top 5 progs week 14 yr 17
Top Hindi movie channels in Rural HSM

Sony Max replaced Sony Wah as the top channel in rural HSM. While Zee Anmol Cinema and Sony Wah fell by a single level, Rishtey Cineplex dropped to No. 5.

Hindi movies rural top 5 channels week 14 yr 17
Top programs in Rural HSM

The top 5 programmes in rural HSM were the IPL and ‘Jaanbaaz Khiladi’.

Hindi movies rural top 5 progs week 14 yr 17

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