25 Sep 2017
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Sony Max2 launches short-format show ‘Lights, Camera, Kissey’

MUMBAI: With a large library of evergreen films, Sony Max2 will unearth stories that took place during the making of these movies and showcase them through innovative peripheral programming titled ‘Lights, Camera, Kissey’.

These stories have been finalised after extensive research by the channel including discussions with industry experts.

neeraj vyasSony Max and Max2 senior EVP Neeraj Vyas said, “Our endeavour at Max2 has been to not only present great Hindi cinema to our audiences, but also to showcase the unknown details that went into making such films legendary. With ‘Lights, Camera, Kissey’, it is our aim to establish a bond between the movies and the consumers—a bond that is real yet rarely spoken of.”

The three-minute show will air before six different movie slots during the day and will unveil three new stories every week. The show premiered first on the network’s digital platform Sony Liv on 3 October and will be followed by a telecast on Max2 on 10 October.

Udayan ShuklaMax2 SVP programming Udayan Shukla stated, “Story telling is a tool that works well across age groups. The new short format peripheral programming goes beyond showcasing trivia and unearths stories that took place during the making of these iconic films. Indore is a big Hindi-speaking market wherein Hindi cinema has always managed to establish that connect with audiences.”

The channel has roped in actor and television personality Shekhar Suman as the storyteller for the new show. Suman will take viewers on a journey of Hindi cinema and will present intriguing stories behind well-known movie hits, undiscovered facts about famous actors, and what made them larger than life.

Suman’s experience and connections have also been leveraged to cull out insightful stories for audiences.

Suman added, “The unheard stories of a film make it more memorable and create a holistic movie-watching experience. For instance, ‘how Shah Rukh Khan escaped death on the sets of Koyla’ or ‘how Sridevi did a comedy scene just a few days after her father’s death for the movie Lamhe’ or ‘how a song was composed on the tune of National Anthem for the movie Pyaasa’.”

Through this association, Sony Liv will present these stories to its viewers on their digital devices, which they can access anytime, anywhere. Each episode will first be showcased on Sony Liv, followed by Max 2.