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Sony Max viewership jumps 70% due to IPL in Week 15

MUMBAI: Hindi movie channel Sony Max’s viewership reached record levels thanks to the Indian Premier League (IPL), as per BARC data for Week 15.

The channel’s weekly impressions jumped almost 70% to 133.4 crore in urban + rural Hindi-speaking market (HSM).

Sony Wah jumped to the second spot, pushing Zee Cinema to No. 3. Zee Anmol Cinema and Star Gold were back in the top 5.

Hindi movies urban and rural top 5 channels week 15 yr 17
Top 5 programs in Urban+Rural HSM

The top 5 programmes were dominated by IPL matches, with the KKR vs Mumbai Indians match being the top-rated match.

Hindi movies urban and rural top 5 progs week 15 yr 17
Top 5 Hindi movie channels in Urban HSM

In urban HSM, the top four positions remained unchanged while Movies OK replaced Sony Wah at No. 5.

Hindi movies urban top 5 channels week 15 yr 17
Top 5 programs in Urban HSM

There was no competition for the IPL even in urban HSM as the IPL matches remained the table toppers.

Hindi movies urban top 5 progs week 15 yr 17
Top Hindi movie channels in Rural HSM

The rural HSM saw swapping of positions between Rishtey Cineplex and Star Utsav Movies.

Hindi movies rural top 5 channels week 15 yr 17
Top 5 programs in Rural HSM

The IPL matches dominated the top 5 programmes in rural HSM as well.

Hindi movies rural top 5 progs week 15 yr 17

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