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Sony Max sees spurt in viewership as IPL rules the roost

MUMBAI: The Indian Premier League (IPL) continued to rule the roost, with Sony Max’s overall impressions seeing a spurt after declining for two consecutive weeks. The channel mopped up 112.9 crore impressions in Week 18, up from 110.2 crore impressions a week ago.

Hindi movies urban and rural top 5 channels week 18 yr 17

Hindi movie channel Star Gold re-entered the top 5 of urban + rural Hindi-speaking market (HSM), says BARC data for the week ended 5 May. Zee Anmol Cinema exited the top 5 while the top 4 remained unchanged.

Top 5 programs in U+R HSM

Two of the five top 5 IPL matches in urban + rural HSM garnered over 15 million impressions while the remaining three garnered over 14 million impressions.

 

Hindi movies urban and rural top 5 progs week 18 yr 17

Top Hindi movie channels in Urban HSM

The urban HSM pecking order remained unchanged. Sony Max led the pack with 61.7 crore impressions in the week ended 5 May. Zee Cinema, the second in the hierarchy, lagged way behind at 20.6 crore weekly impressions.

Hindi movies urban top 5 channels week 18 yr 17

Top 5 programs in Urban HSM

Four of the five matches had more than 8 million impressions.

Hindi movies urban top 5 progs week 18 yr 17

Top Hindi movie channels in Rural HSM

In rural HSM, Rishtey Cineplex ousted Zee Anmol Cinema from No. 3. The top two and the bottom rankings remained unchanged.

Hindi movies rural top 5 channels week 18 yr 17

Sony Max was the top channel with 51.2 crore weekly impressions. Sony Wah, the sond-ranked channel, garnered 30.2 crore weekly impressions.

Top 5 programs in Rural HSM

The top 5 IPL matches had over 6 million impressions each.

Hindi movies rural top 5 progs week 18 yr 17

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