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Sony Max regains top spot in U+R HSM; ‘MS Dhoni’ is most-watched film

MUMBAI: Sony Max pushed its way to the No. 1 position by beating its free-to-air (FTA) sibling Sony Wah.

According to BARC ratings for Week 12 for urban + rural Hindi-speaking market (HSM), Star Gold rose to the third position while Zee Cinema fell to the fourth. Star Utsav Movies entered the top 5 table while Rishtey Cineplex dropped from the list.

Hindi movies urban and rural top 5 channels week 12 yr 17

Top 5 movies in U+R HSM

‘MS Dhoni: The Untold Story’ emerged as the top film in urban + rural HSM with 8.1 million impressions.

Hindi movies urban and rural top 5 progs week 12 yr 17


Top Hindi movie channels in Urban HSM

In urban HSM, Star Gold rose to No. 2 on the back of ‘MS Dhoni’ airing, according to BARC data.

&Pcitures and Movies OK exchanged their fourth and fifth positions.

Max retained its leadership position.

Hindi movies urban top 5 channels week 12 yr 17
Top movies in Urban HSM

MS Dhoni was the week’s most-watched film with 5.9 million impressions.

Hindi movies urban top 5 progs week 12 yr 17

Top Hindi movie channels in Rural HSM

In rural HSM, Star Utsav Movies improved its position on the back of ‘Sholay’ airing, which was also the most-watched film in the genre.

Hindi movies rural top 5 channels week 12 yr 17
Top movies in Rural HSM

While Sony Wah had three of its movie screenings in the top five, Star Utsav Movies had two.

Hindi movies rural top 5 progs week 12 yr 17

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