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Sony Max kicks off 3rd edition of ‘No Talkies Nautanki Returns’

MUMBAI: Sony Max, the premium Hindi movie channel from Sony Pictures Network India (SPNI), has kick-started the third season of its flagship event, ‘No Talkies Nataunki Returns’.

Organised exclusively for media agencies, the first round of this three-city event kicked off in Bengaluru on 22 November. It will travel to Mumbai on 25 November and come to a close in Delhi on 2 December.

The finale will be hosted by RJ Malishka on 9 December in Mumbai wherein the shortlisted winning teams from the three cities will battle it out to win the grand prize worth Rs 25,000 each.

Speaking about the property, Sony Max Hindi movie cluster, SVP of marketing and communications Vaishali Sharma said, “The undying passion for Hindi cinema is what Sony Max is synonymous with, and our flagship property ‘No Talkies Nautanki Returns’ takes this passion a notch higher. This is the third season of our initiative, and we are excited as we bring agencies together to feel the magic of movies as we do. With a whopping 150 teams already registering this year with more to come, we aim to build stronger association with the agencies through the success of this initiative. Also Dumb Charades is an all-time fun game and our intent is also to provide them with an enjoyable get-together.”

In the first round 13 teams participated from various advertising and media agencies. The pre-activation buzz for the event is currently being held across renowned media agencies including Group M, Madison, OMD, Lodestar, Lintas and MPG.

The event offers movie enthusiasts an opportunity to participate in a national-level competition wherein registered teams play dumb charades on Bollywood films. Participants can register themselves on the microsite http://notalkies.sonymax.tv/ to.