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Sony Max continues to rule, IPL matches top programs in Week 19

MUMBAI: Hindi movie channel Sony Max continued to rule despite viewership dipping 7.82% to 104.06 crore impressions in Week 19 compared to 112.89 crore the previous week, BARC data in urban + rural Hindi-speaking market (HSM) showed. Sony Max continued to ride high on the back of the Indian Premier League (IPL) matches.

Star Gold exited the toppers’ chart while Star Utsav Movies has entered it by grabbing the No. 4 position. Rishtey Cineplex dropped to the fifth spot.

Hindi movies urban and rural top 5 channels week 19 yr 17
Top programs in U+R HSM

IPL dominated the top 5 table, and the Kings XI Punjab vs Mumbai Indians match emerged as the most-watched match of the week with 17.3 million impressions.

Hindi movies urban and rural top 5 progs week 19 yr 17
Top Hindi movie channels in Rural HSM

In the rural HSM, Star Utsav Movies jumped to No. 3 pushing Rishtey Cineplex to No. 5.

Hindi movies rural top 5 channels week 19 yr 17
Top programs in Rural HSM

The KXIP vs Mumbai Indians match was the most-watched IPL match in rural HSM as well.

Hindi movies rural top 5 progs week 19 yr 17
Top Hindi movie channels in Urban HSM

There was no change in the pecking order of urban HSM.

Hindi movies urban top 5 channels week 19 yr 17

Top programs in Urban HSM

KXIP vs MI dominated the urban HSM top 5 table as well.

Hindi movies urban top 5 progs week 19 yr 17

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