22 Nov 2017
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Sony Max continues to lead the genre

MUMBAI: Even as it continues to lord over the all-India ranking, Sony Max’s weekly impressions dropped 7.93% to 131.6 crore. In the previous week, its impressions stood at 142.94 crore.

The Hindi movie genre leader also witnessed a dip in its weekly viewership in urban + rural HSM, with weekly impressions falling 7.79% to 123 billion impressions.

Having fallen to the bottom of the table last week, Star Gold recovered to end the week at No. 3. Zee Cinema and Zee Anmol Cinema fell by a spot each.

Hindi movies urban and rural top 5 channels week 16 yr 17
Top 5 programs in Urban+Rural HSM

The Kings XI Punjab vs Mumbai Indians IPL match was the most-watched match on Sony Max with 18.7 million impressions.

Hindi movies urban and rural top 5 progs week 16 yr 17
Top Hindi movie channels in Urban HSM

In urban HSM, Sony Max’s weekly impressions were down by 5.71%. There was swapping of positions between Star Gold and Zee Cinema for No. 2 and 3. Similarly, Movies OK and &Pictures swapped positions.

Hindi movies urban top 5 channels week 16 yr 17
Top 5 programs in Urban HSM

The Royal Challengers Bangalore vs Gujarat Lions match garnered 9.99 million impressions.

Hindi movies urban top 5 progs week 16 yr 17
Top Hindi movie channels in Rural HSM

There was no change in the pecking order in rural HSM, with Sony Max leading the pack, albeit with a 10.17% fall in weekly impressions.

Hindi movies rural top 5 channels week 16 yr 17
Top 5 programs in Rural HSM

The Kings XI Punjab vs Mumbai Indians match was the highest-rated match during the week with 8.7 million impressions.

Hindi movies rural top 5 progs week 16 yr 17

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