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Sony hires Leena Lele Dutta as biz head of kids channel Sony YAY!

MUMBAI: Sony Pictures Networks India (SPNI) has appointed Leena Lele Dutta as business head of the upcoming kids channel named Sony YAY!

Dutta, who has over two decades of experience in the media and entertainment industry, will spearhead the new channel. She will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience.

Said SPNI CEO NP Singh, “The kids genre is a new territory for us and has immense potential to grow. With an impressive track record and in-depth understanding of the entertainment industry, we are confident that Leena will play a pivotal role in establishing the business. Under her able leadership, we intend to solidify a significant presence as an outstanding brand in the kids’ entertainment space.”

Leena Lele Dutta SPNDIPrior to joining SPNI, Dutta was executive director – distribution at Sony Pictures Television (SPT). She was responsible for structuring and developing the content distribution and licensing division of SPT in India and South Asia.

Dutta has also worked with Ten Sports India, Channel 9 (Nine Broadcasting Media) and MTV India. She worked in the sales division at SPNI (then SET India) from 1995-1999.

Said Dutta, “There is a lot to explore in the kids’ entertainment genre. We wish to create a brand that caters to the entertainment needs of Indian kids at the same time giving them experiences that leave lasting impressions on them. We also want to give parents, especially working mothers like me, the confidence to let kids consume our differentiated content in an environment that elevates their happiness. YAY! being the quintessential expression of joy and euphoria, has always been synonymous with happiness and excitement; thus, the name, Sony YAY!”