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Sony climbs back to fourth place after 21 weeks

MUMBAI: It took 21 weeks or about five months for Sony Entertainment Television (SET) to reclaim the fourth position in the Hindi GEC hierarchy.

SET added 64.38 million GVTs (gross television viewership in thousands) in the week ended 22 February, or 23.4 per cent to its previous week’s score, to jump two positions.

The rise came on the back of the premiere of Hindi blockbuster ‘Goliyon Ki Rasleela… Ram-Leela’, which, airing on 16 February, fetched the channel 8,962 TVTs.

Directed by Sanjay Leela Bhansali and starring Deepika Padukone and Ranvir Singh, the film ran for three hours and 25 minutes and clocked 4.23 TVR or 28.91 GRPs (gross rating points). This is almost equivalent to the gain that the channel made during the week.

top-10-wk-8

In regular programming, ‘CID’ remained SET’s top-rated property that clocked peak ratings of 4,737 TVTs. Other top shows of the channels included ‘Crime Patrol’ (4,149 TVTs), ‘Adaalat’ (3,857 TVTs) and ‘Maharana Pratap’ (3,822 TVTs).

It was the second straight week when SET gained viewership, while other channels saw a dip. Incidentally, only SET and sister channel SAB saw viewership gain in the week; all other channels dropped marginally, as per TAM viewership data sourced from the subscribers for Hindi speaking markets (C&S, 4+ years).

hindi-gec-wk8

A look at the Hindi GEC genre:

Star Plus remained at the top, albeit witnessing a two per cent fall in overall viewership. It slipped below 700 million GVTs after two weeks and ended Week 8 of 2014 with 687.65 million GVTs.

Five of its shows remained in the top 10 most watched shows, while four more shows—‘Veera’, ‘Meri Bhabhi’, ‘Saraswatichandra’ and ‘Ye Hai Mohabbatein’—clocked over 5,000 TVTs.

Its Sunday comedy show ‘Mad in India’ also clocked 5,720 TVTs, almost half of Colors’ big-ticket comedy show ‘Comedy Nights with Kapil’.

However, another Sunday fiction show ‘Ishq Kills’ could only garner 1,886 TVTs.

Colors remained stable at the second spot. While ‘Comedy Nights with Kapil’ and ‘India’s Got Talent 5’ remained its top-rated non-fiction properties, its fiction shows such as ‘Balika Vadhu’ (7,029 TVTs), ‘Sasural Simar Ka’ (6,605 TVTs), ‘Beintehaa’ (4,181 TVTs) and ‘Madhubala’ (4,092 TVTs) continued to hold ground.

The Viacom18 channel had a repeat telecast of ‘R…Rajkumar’, which in the previous week had helped the channel to return to No. 2 position. The re-airing of the film clocked 6,573 TVTs.

Zee TV remained at the third position with only ‘Jodha Akbar’ in the top ten list. Other top-performing shows in the week included ‘Do Dil Bandhe Ek Dori Se’ (6,365 TVTs), ‘Qubool Hai’ (6,172 TVTs), the grand finale of ‘Dance India Dance 4’ (6,132 TVTs), ‘Pavitra Rishta’ (5,982 TVTs) and ‘Sapne Suhane Ladakpan Ke’ (5,761 TVTs).

SAB remained No. 5 with only ‘Taarak Mehta Ka Ooltah Chashmah’ in the top 10 shows. The channel’s other top shows included ‘Chidiya Ghar’ (4,084 TVTs) and ‘Baal Veer’ (3,054 TVTs).

Life OK, Star India’s second Hindi GEC, slipped to the sixth position. Its top-rated properties remained ‘Savdhaan India’ (3,735 TVTs), ‘Shapath’ (3,542 TVTs) and ‘The Adventures of Hatim’ (3,490 TVTs).

Sahara One, which has retrenched staff, remained at the bottom of the pyramid.