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Sony brings in a new love story at 8:30 pm

MUMBAI: Continuing with its programming overhaul, Hindi general entertainment channel Sony Entertainment Television (SET) is unveiling yet another show. Titled ‘Mooh Boli Shaadi’, the love story will launch on 23 February.

Occupying the 8:30 pm slot from Monday to Friday, the show will replace ‘Humsafars’, which was originally launched in the 10:30 pm slot but later shifted to early primetime to make way for ‘Itna Karo Na Mujhe Pyaar’.

SET chief creative director Ajay Bhalwankar said, “Love stories always appeal to people across generations and our new offering is a ‘girl meets boy’ story with a twist. The story of ‘Mooh Boli Shaadi’ will resonate with today’s youngsters and their approach towards married life. It is not only young and fun, but also thought provoking. Shashi Summet Mittal Productions has made some breakthrough shows on Indian television and we are positive that this concept will also be well received by the viewers.”

‘Mooh Boli Shaadi’ is a coming-of-age love story of a young couple, exploring the trials of an impulsive love marriage.

The show stars Fahad Ali and Zalak Desai in lead roles. Produced by Shashi Sumeet Productions, the show chronicles the life and budding romance of Anmol (Desai) and Nikhil (Ali). Though madly in love, Nikhil and Anmol are as different as chalk and cheese. While she is a bubbly, spontaneous, and adventurous 18-year-old girl belonging to a rich family, he is a 21-year-old middleclass reserved, well-planned, career-oriented boy. Opposites attract, love blossoms, and the girl proposes to the boy. However, when their worlds collide and families oppose, they get secretly married. Fun starts when the youthful couple has to keep the secret from their warring parents and live like strangers to mitigate the enmity.

Sumeet Mittal said, “Many youngsters think marriage is only song and dance as shown in the movies; however, better sense prevails when reality hits. ‘Mooh Boli Shaadi’ is one such story of young love and the repercussions of a spontaneous life decisions. It is a fun take on love and life changes after marriage. It is a story of innocence that becomes a responsibility and how they deal with it.”

The channel has two more fiction shows on the anvil. One is the mythological ‘Mahabali Hanuman’; the other is a mature love story ‘Dil Ki Baatein Dil Hi Jaane’, marking the comeback of Ram Kapoor after his previous stint in ‘Bade Ache Lagte Hai’ on the channel.